Our franchise development team recently exhibited at the West Coast Franchise Expo in Anaheim, California. We had the opportunity to meet with local entrepreneurs and discuss growth opportunities with The Melting Pot in the Los Angeles metro area.
Over the last 13 years, we have experienced great success in California, and Los Angeles represents a significant opportunity for our brand’s future development. In fact, we are accelerating our expansion efforts in the Los Angeles market by offering a 40 percent discount on the initial franchise fee for the first restaurant for all new franchise agreements signed during remainder of the year.
Currently, The Melting Pot has seven locations across California, and we aim to develop two additional restaurants in the Greater Los Angeles area at this time.
For those who couldn't join us in Anaheim for the Expo, we will host a live franchising webinar today at 11 a.m. EST. Sign up here to learn more about ownership opportunities with The Melting Pot and why we were recently ranked No. 1 among 40 casual dining restaurant chains in Nation's Restaurant News’ 2015 Consumer Picks report.
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