Thursday, May 12, 2016
We’re excited to share that Mike Lester, president of The Melting Pot, wrote an article that was recently featured in the April issue of Franchising World, the official publication of the International Franchise Association.
In the feature titled “Targeting Customer Needs Can Improve Profitability,” Lester offers meaningful advice on how franchisees (and franchisors) can effectively cater to customer needs while increasing the bottom line. We’ve recapped some of the key takeaways below:
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