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The Melting Pot Looks to Diversify to Grow Its Franchise

Historically, franchising has been dominated by a limited demographic of people with solid business chops, high net worth and pockets deep enough to cover steep franchising fees and build-out costs. But in recent tough years, franchisors have found it necessary to expand their bases, and some have begun to reach out to new communities to find well-rounded candidates with experience and means.

Franchise developer, Dan Stone, tells Entrepreneur Magazine how The Melting Pot is bringing more people to the table.