That connection is driven only by people. While Consumer Picks measures percentages, people are the real X factor. Each winning brand in this survey — In-N-Out, The Melting Pot, First Watch and Ruth’s Chris, which are pro!led on pages 12 through 34 — talk about the importance of people working each day and each shift to bring to life the chain’s food, atmosphere and experience. Most brands that score well with consumers understand that today’s guests want something deeper, and most brands that score poorly have relied too long on a promise of food, speed and consistency alone. That is no longer enough.
Read the feature by The National Restaurant News to see how The Melting Pot is a step above the rest.