Earlier this month, Melting Pot announced the return of its Mobile, Alabama location at 840 Montlimar Drive. This new company-operated location opened its doors to the public on Monday, July 25 with hungry patrons eager to try out the limited-time Fondue Across America menu available through Labor Day. The Mobile announcement comes on the heels of the brand’s recently launched strategic initiative to expand its company-operated footprint as a vehicle for further growth.
“Increasing our national presence of company-operated units allows us to test store designs and new approaches to our menu while further increasing our understanding of our franchises day-to-day business operations,” said Dan Stone, chief business & people development officer at Front Burner. “Our rich history, unique brand positioning in the polished dining category mixed with our award-winning menu offerings all make for the perfect recipe for continued growth and success.”
While the brand has a five-year plan to increase its footprint of company-operated restaurant locations, Melting Pot is also actively scouting select markets for entrepreneurs interested in signing on with the brand to open their very own franchised location. Franchise Grade, a third-party company, recently gave The Melting Pot an A+ as a healthy investment after reviewing its FDD. Grades are based on benchmarks in the franchise industry or sector and a gradient measurement within the franchise industry against other franchise systems.