The Melting Pot Announces Return To Mobile, Alabama With Celebratory Opening Event
Earlier this month, The Melting Pot announced the return of its Mobile, Alabama location at 840 Montlimar Drive. This new company-operated location opened its doors to the public on Monday, July 25 with hungry patrons eager to try out the limited-time Fondue Across America menu available through Labor Day. The Mobile announcement comes on the heels of the brand’s recently launched strategic initiative to expand its company-operated footprint as a vehicle for further growth.
“Increasing our national presence of company-operated units allows us to test store designs and new approaches to our menu while further increasing our understanding of our franchises day-to-day business operations,” said Dan Stone, chief business & people development officer at Front Burner. “Our rich history, unique brand positioning in the polished dining category mixed with our award-winning menu offerings all make for the perfect recipe for continued growth and success.”
While the brand has a five-year plan to increase its footprint of company-operated restaurant locations, The Melting Pot is also actively scouting select markets for entrepreneurs interested in signing on with the brand to open their very own franchised location. Franchise Grade, a third-party company, recently gave The Melting Pot an A+ as a healthy investment after reviewing its FDD. Grades are based on benchmarks in the franchise industry or sector and a gradient measurement within the franchise industry against other franchise systems.