The Melting Pot Unveils Design Elements for the First Evolution of the Legacy Brand
LEADING FONDUE RESTAURANT'S NEW VISION OPENS LATE SPRING IN RED BANK, NEW JERSEY
The Melting Pot® Restaurants,
Inc., the world's premier fondue restaurant and a leading polished casual
dining franchise, today revealed design elements for the evolution of
the legacy brand. Opening in Red Bank, New Jersey, late spring, The Melting
Pot will introduce guests to the first reimagined restaurant concept and
expanded menu offerings in the history of the 43-year-old brand.
Long-standing Melting Pot franchisee veterans, Brian Neel, Jeff Nichols, and Barry Berkowitz, a native of Red Bank, have joined together to bring the next generation Melting Pot to the Jersey Shore with a new, craveable, enhanced, and innovative food and bar menu that can be enjoyed for brunch, lunch, happy hour, dinner, or on the go.
"My partners and I are excited to have The Melting Pot return to Red Bank this spring," said Brian Neel, franchisee and operating partner of The Melting Pot of Red Bank. "We are equally enthusiastic to rollout the evolution of the Melting Pot concept to the Red Bank community and the country."
The reimagined concept will deliver an open design layout that invites guests to enjoy the restaurant across a much broader range of bar, dining and celebration occasions. Experiences will greet guests the moment they walk into the restaurant, including an expanded retail area and open show kitchen, featuring cheese and chocolate courses.
"We have created multiple dining areas to provide guests their choice of atmosphere," said Mike Lester, president of The Melting Pot Restaurants, Inc. "While we will continue to have a dining area for the traditional Melting Pot interactive experience, the overall environment will have a fun and eclectic variety of casual dining and social bar personalities that will give our guests the option to dine how and when they like."
The new design will be inviting and modern, with bright accents and local touches. Warm and timeless natural materials found throughout the restaurant, such as wood, marble, and fire, will create a rich ambiance for guests as they enjoy the new menu options.
In addition to the prominent cheese and chocolate open kitchen that will feature hand-dipped take-home treats, the refreshed concept will highlight a craft cocktail-focused bar design with new shared specialty cocktail options. Guests will also be able to choose to sit in a dining area dedicated to a new wine tasting experience, including wine flights.
"While we will continue to offer guests the interactive dining experiences they have loved through the years, we have created all new experiences for guests to enjoy in an engaging and inviting atmosphere," said Lester.
When The Melting Pot opens in Red Bank, the community will have a great dining location for the everyday occasion. Whether you are dining with family for brunch, grabbing a quick lunch with co-workers, going out for drinks with friends, enjoying dinner before the theatre, or celebrating a special occasion, The Melting Pot will help make the everyday moments a bit more special.
Stay up to date on the grand opening of The Melting Pot of Red Bank by following us on Facebook (www.facebook.com/MeltingPotRedBank) and by signing up to be a Club Fondue member at https://www.meltingpot.com/red-bank-nj/.
The Melting Pot has more than 115 restaurants in 34 U.S. states, Canada, and Mexico and has more than 18 international locations in development. The concept is known for offering an assortment of flavorful fondue cooking styles and a variety of unique entrées served with signature dipping sauces. The menu features a variety of à la carte selections, highlighting customizable options that invite guests to enjoy one, two, three, or more courses as they select any combination of individually-priced cheese fondues, salads, entrées and chocolate fondues.